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In defense of “Eye Candy”
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.
Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Continue reading
Web 2.0 style design: simplicity as art
In the fall of 2005, with the help of the publisher Tim O’Reilly, the term Web 2.0 was firmly included in the lecture of web developers. Like any new term, it still remains the subject of lively discussion, during which the main feature, which is no longer in doubt, is defined. Coming to replace the “old” Web 1.0, Web 2.0 has become a new model of the existence of the Internet community, where an ordinary user becomes a direct participant and creator of the site content. From now on, the priority tasks for the developers were a friendly interface and a simple, but at the same time stylish design, which determined the characteristic features of the design in the Web 2.0 style. Continue reading
6 Tips for creating one-page websites
Single-page websites are becoming popular and fashionable now – there is no doubt about it, although they are not suitable for every subject or organization. However, if done correctly, your project can be very successful. Continue reading
