In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.
Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Continue reading
Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing – a dangerous business, I tell you. So what can designers do to convince the customer, in their obsession with the best intentions, and in their decisions that they are hard as a stone? The following exercises will help build a real dialogue with the customer and teach you to document it, and the client will remove the veil of fear of creativity and get involved in the process of creating your website. Continue reading
There are many books and articles on typography, but only some of them reveal the choice and combination of fonts. Due to the emerging opportunities and prospects for free use of many fonts on the Internet, designers will have to master another important skill – the ability to choose the appropriate fonts that complement the layout designs they develop. You can also study popular typography trends or ready-made beautiful examples from other professionals. Continue reading
Today we have another guest post from Evgeny Ignashov, who represents the project Candysign: creating websites, icons, networking, programming.
Are these lines read by creative people or those who identify themselves with them? If so, then they surely know the times, both of the crazy creative eruption and of creative stagnation. I, at least, are familiar (we will assume that this suggests that I am a real creator :)) Stagnation in our country, dizigners can happen for a great many reasons, such as: sleep, hunting, stupid customer, muse left or favorite song Winamp is over. Everyone has their own. Continue reading
A site without favicon, like a ship without a flag. Favicon is an integral part of the site brand, its image and identification. By the way, look at the issuance of any search engine (for example, Yandex). You will definitely find next to the titles of found pages and favicon documents. Those. Favicon, it is also a factor that increases the clickability of your site in search results. Therefore, without a favicon anywhere!
How to make a favicon? The process can be divided into 2 stages: Continue reading