6 Tips for creating one-page websites
Single-page websites are becoming popular and fashionable now – there is no doubt about it, although they are not suitable for every subject or organization. However, if done correctly, your project can be very successful.
When creating a landing page, as a rule, there is not a large amount and volume of content. You have only one page to deliver your message, and only a limited number of tricks and animations that you can use before the user loses interest.
Most one-page sites have non-standard markup – trying to fit the required amount of content in a limited area so that it does not look like a mess of information is rather problematic. The most successful examples of implementation can peek on OnePageLove and Land Book sites.
The potential scope of such projects varies, but some of the most popular candidates for their use are personal one-page portfolios and websites of companies that provide a small number of products, services or services. Make sure that the chosen strategy is effective for your business and activities. There are certain principles that you should follow when creating any website, but the points below are especially critical for one-page websites.
1. KEEP THE FOCUS OF THE ATTENTION OF VISITORS
Make it as easy for the audience as possible. If you consider a one-page as an option for your site, then you probably do not have a large amount of content to place on the site. It is perfectly. We sometimes tend to put on the site a large amount of unnecessary information. Single-page sites do not require unnecessary information, because their only goal is to hit right on target. If you are a designer who creates a portfolio site, present your best work; and do not even bother thinking about placing mediocre projects or your third-party business related to the sale of T-shirts.
Clean up your site from all that is superfluous and use only the information that matters. Despite the fact that this is a good strategy for any site, most multi-page sites can afford a certain amount of unnecessary information, because the user always knows where the information is that he needs. in the case of one-page sites, you have, figuratively speaking, only one shot: if the user does not find the necessary information there, you will lose it.
This portfolio gets right to the point. And a wonderful, cute minimalist design too.
2. CREATE A VISUAL HIERARCHY OF THE SITE
Single-page sites have the task not only to set the focus of attention of the visitor, but also to present your product or service. If any one-page sites have made an impression on you, then they may have one single goal: to present the design work of the agency or to draw attention to the upcoming event.
Excellent design and a focused visual hierarchy can help characterize the goals of your site. You, as a designer, have the power to direct the visitor’s view to where you want them to go. It is natural for people to notice large objects in the first place, and small ones at the last. Important objects should not be placed at the end of the page and be small.
Introductory paragraphs, typed in large print, have become so popular on designer portfolio sites precisely because they hit right on target and attract those who are looking for designers. The last thing you would like to see on the designer’s website is what school he attended. But it is important for you to know its specialization, and what design projects it does. Similarly, for a business project, in principle, it is useful to review information about the company’s employees, but where its services and benefits are more important.
Again, you have only a few invaluable opportunities to get your message across to the visitor. So try to use them correctly. If you understand that you have too much content so that you can bring your message through one page, then create a multipage website.
Despite the fact that even within the framework of this screenshot we see several different points of focus of attention of the visitor, we can say a lot about what is more important.
We can say what this company does, but the visual hierarchy could be better.
3. UNDERSTANDING NAVIGATION
Some one-page sites are static pages that redirect the visitor to external resources. For example, musicians on their page can put the “Video” navigation option that will send you to their page on YouTube. There is absolutely nothing bad about it, and even easier (especially in terms of encoding). The only thing a visitor needs to know is that he will be redirected to an external page.