Jacob Nielsen – renowned usability specialist
I decided to slightly dilute the publication with all sorts of pictures and materials for downloading a very interesting article about one well-known in narrow (and not so) person circles. I think it will be useful for common development.
Jacob Nielsen is a successful programmer and engineer working in the field of web design. Its main achievement is the founding of the Nielsen Norman Group together with the former Vice President of Apple Computer Donald Norman. Nielsen received the greatest experience during his tenure at Sun Microsystems as a leading engineer. He was also a specialist in site usability (the theory of the feasibility and ease of use of the subject in relation to the stated goal).
All the activities of Jacob Nielsen are aimed primarily at making work on the Internet for users as convenient and accessible as possible. He is the author of many useful inventions and owns thirty-one patents. Also in the arsenal of Jacob Nielsen are many books on the topics of web design, user interfaces, the structure of web projects and many others. One of his most famous books is Web Design. His work, however, is not limited to one-time implementations and inventions. In particular, in the magazine “Internet World”, as well as on several sites, Jacob Nielsen has his own headings and acts as a consultant on issues within his competence.
The nickname “User’s Advocate”, which he himself dubbed, has long been attached to this high-class specialist. In view of the achievements that he achieved in his work on the fight against the “dark side of the Internet”, this is not disputed by anyone.
The first book by Jacob Nielsen, published in Russia in 2000 – “Web Design” (in the original: “Designing Web-Usability”) – to this day is the best manual on the basics of usability. However, the practical application of this theory is best described in the author’s second book, “Homepage Usabiliti: 50 Web-sites Deconstructed”. It analyzed fifty main pages on the websites of leading organizations and companies in order to determine the level of usability for visitors.
Jacob Nielsen began his active work in creating a theory for building high-quality web design with the statement that 90% of all sites have an extremely awful and repulsive user design.
10 PRINCIPLES OF SUCCESSFUL SITE INTERFACE
Jacob NielsenIt was he who identified ten basic principles by which a successful website interface can be created:
The main thing in the interface is its simplicity. Simplifying navigation and filtering out unnecessary information will make the site much more attractive.
Of great importance is the download speed of the site. This can be achieved by combining small pages using fast servers.
Not the last role in the content of the site is the conciseness of the content used. All information presented on web pages should strictly correspond to the subject of the site itself. Nothing extra!
It is important to make the site user-friendly from all over the world. Internet by definition is international. In this regard, it is undesirable to use on the pages expressions from local dialects or terms that are understandable to a narrow circle of persons.
For a good site you need a convenient search engine that allows you to easily navigate to the visitor. Jacob Nielsen recommends placing it in the upper right corner of the main page.
It is more expedient to use software that has already been tested and used for at least 2 years. The latest technologies are often flawed and can damage the operation of the site.
Information about the site itself must certainly be posted on the main page. Do not force the user to search for it manually.
It is necessary to place in a prominent place the prices for the goods or services offered by the site if the site has a commercial orientation.
You should definitely make sure that the browser can increase the font size. Many users have poor eyesight.
Regular updating of the site will allow to keep the majority of regular visitors on it, as well as to attract the attention of new ones.
The Internet is evolving every year, and many books related to web design are losing their relevance. Therefore, Jacob Nielsen is not tired of working to improve the Internet, constantly leading a section on his own website and modernizing the basics of web design.