Creating a furniture site design: tips, real-life examples and common mistakes
Immediately after the publication of the post with the best examples of furniture sites, an interesting English-language note of a similar subject caught our eye. It contains a selection of tips and nuances on the creation of furniture sites with vivid illustrations of typical solutions, as well as a description of the mistakes that you definitely do not want to repeat.
It has always been interesting to work with projects of this category, since they are closely connected with the interior or architecture, and the products themselves, as a rule, have exquisite taste. Relying on the experience of designers and web developers, the article Best Furniture Website Design Examples explores the factors that help make the designs of furniture websites as efficient and unique as possible.
This question is actually very relevant, because Currently, almost 60% of small / medium business owners are actively engaged in creating new or improving existing web resources. Unlike traditional inspiring collections of colorful website designs, etc. Below you will find real tips and UX / UI solutions that will make the interface more attractive and workable.
FEATURES OF CREATING A FURNITURE SITE
First of all, consider what factors need to pay special attention in order to highlight your project among the rest.
COLORS ATTRACTING TARGET AUDIENCE
In the minds of people, the viewed web resource will, as a rule, be associated directly with the output. Why not increase this effect and add in parallel even more consumer confidence in your company?
If you are selling wood furniture, use shades of brown and an image of woody textures. For metal products, choose shades of white and silver, you can even add some shiny details, but do not overdo it, otherwise it will produce a daunting effect.
When creating a furniture design site, you must be sure that the color palette corresponds to its content and purpose everywhere – this will be a confirmation of your painstaking and conscientious attitude to work.
The structure of the web resource in this niche is developed like any other commercial project or online store. It should have the following components:
Header (or header) – a block at the top of the page. Here are links to the most important sections: “Catalog of Goods”, “Collections”, “About Us”, “Contacts” (see the article on the effective design of the website header).
Content is represented by a catalog of products, banners with special offers, articles with product descriptions, customer reviews, etc.
Footer – a block at the bottom of the screen where additional useful information is placed for visitors.
Do not forget that the presence of informative media content is a prerequisite for successful online trading – it makes the furniture site more personalized and attractive to buyers. Photos must be of high quality, taken from different angles and with the ability to zoom.
Each photo should have a corresponding file name and an alternative text with a brief description of the image (gives an additional effect in search engine optimization). You can also use 3D images of interiors containing interactive elements with links to product pages.
Information retrieval will be ineffective without intuitive navigation. The design of the furniture site provides the same navigation as other online stores:
product categories at the top of the page (header) or in the sidebar (sidebar);
catalog of furniture sorted by popular parameters: for example, products for commercial or residential premises; used at home or outdoors; furniture made of wood or glass;
visual feedback form;
ordering in one click.
Make a custom route through the site longer using the list of recommended products or additional information on the product page about items of furniture that work well together in one interior.
Content is often called the king of marketing, and, indeed, the original blog can significantly increase the level of customer confidence in the manufacturer / seller. When developing your project, be sure to create a separate page with articles in which, for example, interior designers give useful tips on using your products in real life.