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10 trends and trends logos

Last year’s post about trends in logos 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite the fact that in the field of web design changes occur at lightning speed, some of the items from that article remained the same and “migrated” to the current year.

Perhaps the trends of website design are more transient compared to the development of the logo, or too little time has passed since the previous article (7-8 months) + now is only the beginning of the year. In the summer, we will definitely review this text and add new chips to it, if such ones appear.

In general, we hope that the translation of the article on Thenextweb with a list of 10 trends of the 2018 logo will help you better understand where the industry is heading. Those who are working in this direction will probably be interested in reading some analytical materials on the topic, and not just look through examples of logos for inspiration.

The essence of the approach is in order to bring your original version to some basic elements, making its style simple and minimalist. This trend in the design of logos in 2018 is in demand largely due to the development of Internet technologies and a cross-platform environment: these days the emblem should look good on any carrier, starting from a business card and ending with an Internet site and a mobile application. That is why many large firms have tweaked the graphics of their brand, making its silhouettes clearer.

The combination of the most legible font and simple geometric shapes (straight lines, points, squares, circles) continues to gain positions. This direction, which appeared in 2017, is now becoming increasingly popular. What is so special about him?

First, this implementation is distinguished by simplicity and integrity (good examples: Google, Nike, Samsung).
Secondly, simple graphic elements give the image a balanced impression.
Thirdly, with reasonable use, geometric shapes are quite impressive visual solution that will distinguish your brand from a group of competitors.
Letter constructions
Here is another very interesting and relevant trend of logos in 2018. The main meaning is to facilitate the perception of a long word or phrase by breaking it into separate parts and placing them one above another. This refined and elegant reception was extremely common in 2016-2017 and will continue to hold positions in the current year.

Constructions of letters go well with contrasting colors. A win-win for creating an original result that can attract the attention of potential customers.

Like last year, many brands try to imitate ancient coat of arms, emblems, stamps, etc. The text is usually located inside the circle or its half, plus the dates are actively used. Reserved shades and clear lines create a distinct retro style. Such decisions are associated with tradition, heritage and longevity.

In the 2018 logo trends, so-called “slices” are also noticeable – these are wide parallel straight lines, as if “cutting” the image. We think over time this method will become even more popular, for a number of reasons:

First, slices make the logo easier to read.
Secondly, it is allowed to use visual illusions (negative space) and various effects.
The last, but no less important argument – the technique is able to give objects three-dimensionality.
Negative space
This technique is well known, it has been actively used for several years now, and the current year will not be an exception. All this time, the trend did not stand still: first it was used to create trademarks, and then the turn of logos came. Now you can find a lot of examples of shapes and images hidden between or inside the letters.

Despite the popularity of the development of logos, the possibilities of the text as the most important tool for branding have not yet been fully explored. Designers are actively experimenting with kerning, indents, font combinations, etc. The illustrations to this point show that a good result can be achieved by just connecting a little imagination. Will this trend of logos develop in 2018? – Definitely yes!

In 2016-2017, graphic designers literally rediscovered the advantages of the gradient, and it is unlikely that the trend will soon lose its relevance. The color transition can be successfully applied to both the text and the image, especially if the output needs to get a massive, space-consuming bold font.

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