How to make a favicon with your own hands?
A site without favicon, like a ship without a flag. Favicon is an integral part of the site brand, its image and identification. By the way, look at the issuance…

Continue reading →

Hamburger menu: a bit of history and alternatives
We continue to discuss the topic of navigation in web projects. After reviewing examples of bread crumbs, we decided today to talk about the so-called hamburger menu. There was a…

Continue reading →

How to make a color palette for the site and not only (algorithm + tips)
In Design Mania, there were already several publications with a similar theme: in a note about color matching services for websites, besides inspiration resources, we looked at a couple of…

Continue reading →

Endless page scrolling: helps or hurts?

When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we will talk about one of these trends – the endless scrolling (scrolling) of pages on the site: what opportunities does it represent for business? How best to implement and when should you abandon this function? The material is based on the translation of an article about Infinite Scrolling from SpeckyBoy.

Infinite page scrolling
The main sections of the article:

What is endless scrolling?
Key features (pluses).
Why it should be avoided.
Implementation tips.
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness.

However, the fact that an endless scroll is suitable for these sites does not mean that it is suitable for your web resource. The chip is quite reasonable when performing certain tasks, but on some projects, on the contrary, it may hinder the achievement of goals.

WHAT IS INFINITE SCROLL?
Since this term can be used to denote various characteristics and functionality, in this case it means an endless scroll with automatic loading of content as the user scrolls down the page. It seems that the page is endless and the user can scroll as much as necessary.

POSSIBILITIES OF INFINITE SCROLL
Endless scrolling works best with certain types of content. For example, it is ideal for sites with low levels of engagement, such as Twitter. Since this web resource is filled with short text blocks, visitors quickly browse the content.

Most often, endless page scrolling works well with a lot of easy-to-read content. If this corresponds to the goals of your company, this function is quite suitable for you.

Positive characteristics of the method:

User retention. This is one of the main features of the endless scrolling, plus it allows you to quickly engage visitors. In addition, it also motivates users to stay on the page, since they can endlessly browse the content by scrolling down.
Easy navigation / usability. Scrolling is an easy-to-understand and universal method that does not require much effort to perform. It immediately gives visitors access to the basic information of the site.
Suitable for viewing illustrated materials, as well as for users of mobile devices. Infinite scrolling is a good way to provide a view of a variety of simple visual elements. Also suitable for mobile devices, where the best way to navigate is scrolling with one finger.
That is why this approach is great for Instagram, the main purpose of which is to quickly present a series of photos. There is no need to linger on each image for a long time, plus the majority of service visitors use mobile devices.

REASONS TO AVOID INFINITE SCROLL
Despite the advantages, it is best for owners of certain types of web projects to refuse to implement such a mechanism at all:

Commercial sites. They make it easy to search and purchase products that meet certain characteristics. Web resources designed for sales should provide simple and accurate navigation tools. If the main goal of your company is to sell, the use of an endless scroll is not recommended. Design a simple and user-friendly design with disabilities so that consumers can concentrate on buying.
Selling site and scrolling
Any sites that search for special products or services. When users enter a project with endless scrolling, they are faced with many options. It is not always suitable for those who pursue specific goals. Too many options are likely to force the visitor to leave the web resource.
Sites with content oriented for a long period of time. Journals and web resources where articles require in-depth study will not benefit from the use of endless scrolling. Continuously loading content may seem overly overwhelming in terms of usability and lead users to leave the site rather than continue reading.
The difficulty of navigating when re-searching for specific information. One of the main reasons for not switching to this function is the difficulty of re-searching for specific information. This can have a negative effect on commercial niches.

The ideal form of authorization - how to do it is not necessary (errors and tips)
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login unit. Recently, a…

...

The principle of the golden section in the design of sites
A key indicator of the quality of web design is how natural and easy it is perceived by users. When creating a visual site design, it is important to illustrate…

...

Headers for website or blog
Authors blog is a kind of virtual representation, so it must look unique. The problem is that most of the free templates (if not all) are available to everyone on…

...

Web Design Trends
I continue to reveal the secrets of popular chips and styles for web design in the current 2009th year. Today will be considered 5 more trends. Let me remind you…

...